The 2010 Award Annual was the culmination of a 12-month long project for Australia’s premier advertising awards show.

The Award Annual was the chapter of this process, Ian was indeed now ‘ready’.

To commemorate the icon that he had become, for the local industry, we created the ultimate version of award-ready Ian: a 6inch high, gold pant wearing, heavily spray-tanned, replica doll.

As well as being a commemorative doll, Ian is also a fully functional record of the year’s best work, housing all of the winning entries on a carefully concealed 2MB USB stick.