COURRiER JAPON established in 2005, is a global magazine which instead of having exclusive journalists, holds over 1,500 media networks around the world. The original brief from the client was, in commemorating the 3rd anniversary of the magazine, they wanted to once again appeal to its readers and emphasize the huge network around the world, which allows them to see the world from many angles.

We designed our actions on the best concept and timing to express the brand.We felt that it was the best timing to take action on such an anticipated day of the inauguration of President Obama, and ask photographers around the world to take photographs based on the theme “HOPE”… to show the world that COURRiER JAPON’s core beliefs are “Journalism based on various aspects.”

Through the actions taken to re-design the brand, we were able to succeed in creating a three dimensional promotion in not only magazines and advertisements, but also through the project website, events, photo collection, and video footage. We were able to show the world that magazines being an “old” media, still have impact, and at the same time COURRiER JAPON’s brand acknowledgment and understanding levels have improved.