Many American investors, especially in the current political climate, invest exclusively in American companies, and believe that there's only opportunity in America.

We wanted to create the tone of an iconic "American" commercial, like a truck or a beer ad. By doing that, we set the viewer up to for a more surprising misdirect. Through live action and CGI we transformed a Canadian field into both the farmlands of the American west and the fields and mountains of mainland China. By believing they were truly in America, we debunked the viewer’s misconceptions that only America can be the land of cowboys, pickup trucks and opportunity.