'Globalise Your Thinking' leveraged OFI’s unique POV on international investing, positioned advisors as thinking advocates, showcased expertise, and built the case for globalized portfolios through a massive 'feel big' presence in multi-media placements.

The digitally integrated campaign reached advisors where they sought financial information and worked:Digital •Quizzes: “How big is emerging markets’ debt?”, etc.•QR codes for additional content/interaction•Access to information affecting investment decisions (white papers, market trend/performance reports)•Translated hard-to-understand concepts into digestible information via Twitter, YouTube •Microsite provided mobile-friendly content, toolsShowcase Leadership •Presence in major properties (The Economist, Fortune, Dow Jones) •Sponsored multiple Bloomberg international events: - OFI expert panelists - Videos and PDFs extended life onlinePrint/digital Fortune’s Global 500, The Economist Year in 2012, Pensions & Investments, Investment News, Financial Planning, MorningStar, Financial AdvisorOOHElevator TV placements with searchable keywords; content rotation pushed out 'news' aligned to keywordsSearchTargeting beyond niche trade audiences; queries directed to OFI

With advisors aware of the campaign, we increased:•Perceptions 72% •Unaided awareness 150% •Familiarity 81% •75% likely to recommend OFI products Digital engagement: •500,000+ visits to globalizeyourthinking.com •6:40/average visit, 3 minutes longer than goal, doubling average at OFI.com•CTR 42% higher than Google’s benchmark•Digital banners performed 24% stronger than DART's benchmarks •4,300+ QR downloads Increased sales YTD 34%•2x category growth, at 18% •OFI surpassed goal of $28B by $1.1B - Sales at $24.8B as of September 2011, bringing full-year sales forecast to $29.1B - Average sales + 82% amongst advisors aware of campaign, +39% than those unaware