We created a three-dimensional direct mail with a simple and direct creative concept. We showed how the same data, stored differently, could produce completely different results.

The campaign was very successful. The client’s expectation was an 8% visit scheduling rate from a mailing list of 100 companies. The action generated a 20% scheduled visit rate achieved in little over one month after the campaign was launched.The revenue gained from a total investment of US$ 22,817.35 was US$ 2,281,731.54, in other words, an outstanding return in business, worth US$ 100.00 for each dollar invested.