In this ad we see three bridesmaids waiting on the bride in a nice hotel room.

They open up a pack of Jacob’s Cracker Crisps for a snack.

Suddenly the pack comes to life and bursts into song.

The pack of Jacob’s mimes along to the well-loved track ‘Ride on Time’ by Black Box.

The bridesmaids then join in the lip-syncing, and a fun sing-a-long ensues.

We wanted really great performers, but not in a professional way. Performances that weren’t slick but instead heartfelt. Someone who actually really, really loved the ‘Ride on Time’ track featured.

Our bridesmaids are a mixed bag. Not your standard bridal catalogue of perfect looking models. These are real girls, each with their own personality. They needed to look like they had been friends for years, not a perfect “stock shot” group.

It was crucial to create a juxtaposition between music and character. Reserved, quiet Bridesmaids who’ve been sat quietly all day suddenly lip-syncing to an ultimate dance floor filler to create that element of surprise.