Onitsuka Tiger is a modern Japanese fashion brand born from a heritage in sport. Movement is part of their DNA. But their movement is all about subtlety, craft and beauty - not speed, sweat and winning. 
It is capturing every detail, never blurred.

Searching for a unique way to capture this that focused on craft without resorting to post-production trickery, we came upon a Tokyo art collective. Using thousands of delicate threads to create intricate static scenes in ‘mid-motion’, we were able to create a built-from-scratch installation to bring the idea to life with stand-out appeal in a category full of top models and big-budgets.