To make people think twice before picking up their phones in traffic, Volkswagen introduced Crashed Cases. 153 phone cases made out of crumpled metal from car wrecks caused by texting and driving. One phone case for each car crash since the implementation of the ban. Every case is unique and numbered, and sold at crashedcases.com. All profits go to Trafikskadefonden, an organisation which help rehabilitate victims of car crashes.

Handmade and unique phone cases, made in collaboration with the metal artist Lennart Wintermyr from Stockholm, Sweden. The backside of the phone case is made out of crumpled metal from car wrecks. The base is made of rubber and plastic, to be gentle against the phone and keep the signal strength in full force. The inside is covered with a decal that is numbered from 1-153 to show its uniqueness and a copy that describes the idea and the Volkswagen branding. The cases are delivered in a beautiful box, also numbered.

As long as the problem exists, the product will be of importance. The idea is very scalable and simple for markets to adapt. It’s a low tech product for a high tech problem, developed to change the texting whilst driving behavior. The product is finalized and available for customers. Just a week after the launch, over 600 magazines had picked up the news and linked to the web page.