When you’re craving something delicious, it’s hard to think about anything else. So Jack made it his mission to satisfy his customers' cravings the moment they hit. Smash cut to the Crave Van. It’s an elite, mobile, craving-crashing command center. From TV to mobile gaming to video game mods to Comic Con, there was nowhere the Crave Van wouldn’t go. And no craving it wouldn’t satisfy. Now the people know that nothing will stand in the way of Jack delivering on their cravings. Not brick walls, not impeccably manicured topiaries, not even the laws of physics.

The humorous campaign, titled "Crave Van," reinforces the brand's new platform by highlighting its reputation for having a menu with unique and unexpected products available around the clock. The campaign incorporates this brand truth - delivering on customers' cravings no matter what they are and when the craving strikes - into a series of funny situations that show just how far Jack is willing to go to give customers what they want.

The Crave Van Mods got overwhelmingly positive feedback from the notoriously ad-averse gaming community. On a $2,000 budget, the posts were an average of 87% upvoted, with over 11,500 views from GTA players on a single post. The responses were complimentary of the novelty and unique nature of the idea, with such comments as, “Well I’ll be damned, a viral marketing account that isn’t cringy! Well done.” and “Viral marketing done right. Cool, not in your face, no corporate memes.”