Jack in the Box is a fast-food restaurant that gets a lot of credit from consumers for having a menu with unique and unexpected products available around the clock. This spirit of delivering on customer's cravings no matter what they are and when the craving strikes is something we wanted to celebrate with our latest campaign. Jack in the Box chose to develop a campaign that takes this brand truth into a series of funny situations that show just how far Jack is willing to go to give customers what they want.