Cannes Lions

SIRLOIN BURGER

SECRET WEAPON MARKETING, Santa Monica / JACK IN THE BOX / 2008

Awards:

1 Shortlisted Cannes Lions

1 of 0 items

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Description

Jack, founder of Jack in the Box, briefs his team on the competitors’ Angus burgers in order to differentiate them from his Sirloin Burger. Faced with a diagram of the various cuts of meat, a young employee asks Jack to point to the Angus area.

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