Cannes Lions
SERVICEPLAN, Munchen / APG KATHOLISCH.DE / 2008
Overview
Entries
Credits
Execution
Before the swimming pool’s normal opening hours we began the installation: We mounted several supports and fixed the sheet of plexiglass on them. Then the foot bath was refilled with water and the guests could walk over it like Jesus. In addition, a flyer was passed out to visitors.
Outcome
In the Munich region, the click rate to www.katholisch.de was increased by 18%.
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