Cannes Lions

CREATE INTERNET PRESENCE

SERVICEPLAN, Munchen / APG KATHOLISCH.DE / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

Before the swimming pool’s normal opening hours we began the installation: We mounted several supports and fixed the sheet of plexiglass on them. Then the foot bath was refilled with water and the guests could walk over it like Jesus. In addition, a flyer was passed out to visitors.

Outcome

In the Munich region, the click rate to www.katholisch.de was increased by 18%.

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