Cannes Lions
C14TORCE, Barcelona / CUPRA / 2019
Overview
Entries
Credits
Background
Since this was the global launch of the CUPRA Ateca, the insight had to be universal and not specific to one particular context or audience. It had to be relevant to 12 different countries.
Execution
When we contacted Digital Globe, the company specialised on satellite imagery, they were confused because nobody had ever asked them to provide images for such a thing. In other words, this is the first time anybody has used satellite images for creative purposes.
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