Cannes Lions
&ROSAS, Barcelona / CUPRA / 2021
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A story starring Ter Stegen that, through different visual metaphors, recounts the feeling of pressure that many people feel on a daily basis. And how their convictions help them overcome the adversities of the road.
We try to explain the pressure that stars of the FCB academy feel in order to achieve their dream, through a combination of realistic images and powerful visual metaphors. Hiding in a locker when you don’t feel ready, or leaping into the void on your debut day, are some of the visual representations that we use to express the concept.
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