We all see Pantone as a color creator. Reality is that Pantone doesn’t just create color. It is a brand that thinks of color as a universal language and encourages the use of this language as a means of expression.

Pantone offers factual services but has an extremely inspirational vision.

The main challenge was to translate this utility into an inspiring and disruptive campaign.

To renforce Pantone’s leadership position as the color authority and encourages people to explore express their creativity through colors.

Production – post production : 25 000€ HT.

Medias : 75 000 € HT.

Total : 100 000€ HT.

The campaign was on air from December 2019 to March 2020, in Paris, on billboards and press and social network.

Create your own world.

When we see beautiful landscapes on our screens, we think filters.

We simply have reinvented beautiful landscapes by using Pantone’s colors.

An unexpected way to demonstrate the power of color in our world.

Through these five visuals which are just as colourful as they are explosive, Pantone encourage to explore colors and create our own world.

Initially we started to work on architecture images, but we rapidly discovered that possibilities were limited. Visuals including vegetation were the most spectacular. Overall, we chose pictures where we thought the difference between reality and imaginary was obvious to fit with the idea of landscapes coming from another world. We wanted very wide shots to showcase the larger color range that Pantone offers and have an immersive aspect for the viewer.

The main challenge was to find a harmony of color shade between each visual, mainly because we discovered that each photograph retouching was answering differently from one another. According to the photos we had to use different solutions to reach a conclusive result of retouching to stand out by delivering a colored, powerfull and catchy prints.

We created everything ourselves, from the concept to the colorimetry till the final editing. Only the photographic work was achieved externally.

The Pantone’s speaking, a brand recognition campaign, contributed to evolve the consideration and interest around the brand.

We have observed a conversations gain about the brand. Actually, between December 2019 and January 2020, there was a 197% mentions increasing (from 44 316 to 131 834 mentions).

In addition, we’ve noted a purchase intent increase for the 10 days following the posters campaign in France (+ 36%).

And finally, the campaign received a really strong welcome. When it was launched, there were a plenty of PR feedbacks all around the world.

Globally, at least 228 posts about the campaign and 10 679 309 potential impressions.