1 PIXEL WORLD is a project that aims to capture the world with 1 PIXEL. We developed the world’s lowest resolution camera that selects the most impressive color out of any image, and transforms the image into a 1 pixel (monocolor) photograph. An original algorithm based on cognitive psychology was uniquely developed for this camera.

1 PIXEL photographs shot by this camera were displayed at the online gallery on Instagram and campaign site, creating an intuitive experience of seeing the world through one color.

Photographs shot by the camera were introduced in Instagram and the campaign site. This online gallery is a curation of photographed images transformed into a collection of beautiful PANTONE color-chips. To trigger users’ inspiration to the world of monocolor, each photographs were titled with #tags that express the original scene or the feeling which the photography was taken. Viewers across the world could feel the story that a color tells, and engage more deeply into what a single color can convey.

The 1 PIXEL photographs shot by this camera set the viewers free from the conventional “quality” of photography, such as meanings, distinctiveness, and mastery of skills. It inspired the viewers with imagination and creativity, and contributed to leverage the presence of PANTONE brand as the company that continuously enlarges the value and the possibility of colors.