Cannes Lions
BEACON COMMUNICATIONS, Tokyo / WHIRLPOOL / 2012
Overview
Entries
Credits
Description
The client is Whirlpool Co. Ltd. The name comes from our goal of creating whirlpools in the world by means of creative ideas and for this to be maximally expressed in the corporate identity.
Execution
The concept is of course, ‘Whirlpool’. We have expressed this through the image of a gymnast's ribbon. The ribbon's swirl shapes the logo. This motif is strongly expressed on the business and greeting cards, as well as stationery.
Outcome
Despite being an establishment of modest size, we have asserted a strong presence in the field, and have been introduced in the creative media on numerous accounts. We have expanded our activities through working for new clients.