Cannes Lions
DON, Buenos Aires / EASY / 2019
Overview
Entries
Credits
Background
In Argentina people are not used to throw away those objects they don´t use anymore.
Since bying things is quite expensive they prefer to give them away to someone that may need them.
Execution
This TVC shows that when a ypung adult leaves its parents home, his parents have the opportunity of giving him a hand by giving him all those things he may need in his new house, but that they really want is to get rid of those things!
On this TVC we can perfectly see how parents take the opportunity of giving away with humor and great acting.
And Easy Home Improvement Store (retail) invites them to take get rid of what they don´t want to use anymore and refurnish their homes as they like.
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