Momentum’s global creative community gathered and asked themselves, how do we inspire and communicate that we are 1 global agency that fundamentally believes in the power of the big idea above all else?

The answer seemed clear—create a declaration to serve as our shared language and common set of beliefs. The goal was to bring to life a Creative Manifesto that would represent our core beliefs and values—not as a creative department—but as a global agency that exists without walls.

March 2011: Momentum’s global creative team gathers in New Orleans for the first annual Global Creative Summit to assess our beliefs and aspirations as a united creative force. The Manifesto was born as 20 statements—fundamental truths aligned to our agency culture. While each statement stands alone independently, together they form Momentum’s foundation—built from early inception, they will carry us forward. Each tenet was based upon universal wisdom—updated/twisted/bastardised/refined to steer and motivate a global workforce of leaders, innovators, dreamers and doers. The design aesthetic warps and repurposes classic advertising art styles to inspire and allows for open interpretation.

Embraced globally by 2,000+ employees spanning 60+ Momentum offices, the new Manifesto lined walls everywhere, with cultural adaptations bursting forth in Brazil, Spain, Japan and UK. A 20-day Facebook and Twitter launch rewarded the most original consumer engagements with Manifesto t-shirts. Translated versions, short films, posters, frames, business cards, t-shirts, tables and house advertisements created buzz in social media and overall marketplace. A monumental step in uniting the Momentum family— bridging the gap between regions, it sparked the creation of the Global Creative Board, Global Creative Exchange program and internal Icarus awards, given monthly to those who dare to reach.