Create a visual identity for our soon-to-be rebranded ad agency.

Our solution was to create a logo composed of the negative space in and around the word FREE, which allows us to continuously refresh its look by laying new graphics beneath it. This negative space is brought to life through the addition of images that create personalised logos for each employee and die-cut stationery that allows us to incorporate client imagery into our identity.

Of course, it’s difficult to measure the results of a rebranding. However, we received over a dozen new business inquiries within the first week of launching our new identity.