This is an ad campaign for the film festival, hosted annually, in a complex facility. The main mission being further recognition of the above mentioned film festival, we were expected to deliver a communication method and gimmick that fueled the target audiences with excitement through this campaign.

We have used pop typography for the campaign title and utilized yellow as the main color. According to color psychology, yellow is the color of communication and also invokes joy to the human mind. It leaves the audience with a sense of affinity as well as excitement, allowing the ad visual to be unforgettable. Also, by iconifying the movie screen on a mirror sheet or by hot stamping, the audience members were able to visualize themselves as the lead actor of the film. By utilizing this attraction, we had succeeded in lengthening the audience's time spent at the site.

We had succeeded in expanding the number of attracted guests by a few percent compared to the amount of guests that visited the same festival last year. The communication gimmick of the ad was appraised.