Cannes Lions

CREATIVE SALON

ENERGY BBDO, Chicago / BBDO / 2012

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Overview

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Credits

OVERVIEW

Description

We host a Creative Salon monthly. Each Salon features a creative figure in the Chicago community - they are invited to discuss their own creative process, deadlines and anything else relevant to being a creator. Jon Langford is known as a rebel in both the music and art worlds. We wanted a poster that depicted his rebellious take on punk and country music and how that was incorporated into his paintings as well.

Execution

The poster design is a marriage between Jon Langford's reputation in the creative world and aesthetic in the art world. The red bandana covering his face reflects his outlaw standing and the hand-drawn etchings mirror his small scale paintings.

Outcome

Thanks to the dynamic poster design and some serious social media promotion, this Salon had the highest attendance rate, within and without the agency.

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