D&AD with sponsor Gettyone, appointed Deepend to create a dynamic and accessible website for the first worldwide free searchable database of top young designers that aims to pair up talented creatives with ad agencies and design consultancies. Fresh blood in recruitment parlance describes the transfusion of fresh talent, ideas and inspiration that graduates bring to a creative company. Deepend felt this idiom was so rich in suggestive value and relevance that it became the metaphor through which to present this powerful new resource for the creative industry with its mission to seek out and nurture the best in new creative talent in design, advertising and communication. Strong clear graphics and intuitive functionality facilitate navigation through and interaction with the online showcase, recruitment and matchmaking service, while the metaphor of blood cells works beautifully to add humour and interest to a content heavy presence.

Site features include: The Lab with monthly profiles of top figures in the creative industry; New Blood, the searchable database of young creatives; Cell Mates: the matchmaking service for young creatives looking for partners; and Give Blood, the registration page for those invited to contribute their details to the New Blood database.