Cannes Lions

Creativity. It's What Makes us.

PARK PICTURES, New York / V&A / 2023

Film
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Overview

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Credits

OVERVIEW

Background

A mannequin comes to life in a London museum and encounters incredible art, design, and performance. The film showcases the boundless creativity within the museum's walls through fashion, jewelry, photography, and sculpture. The mannequin dances through the galleries with other dancers, gathering energy and momentum along the way to a haunting soundtrack.

Execution

The film tells the story of a mannequin encountering incredible art, design and performance inside the museum's iconic London site. From fashion and jewellery to photography and sculpture, it's the boundless creativity within the museum walls that brings our hero to life.

As the mannequin dances through our galleries to a haunting soundtrack, they meet other dancers along the way, gathering energy and momentum as they move together through the museum at night.

Outcome

The two-minute film tells the story of a mannequin encountering incredible art, design and performance inside the museum’s iconic South Kensington site; from fashion and jewelry to photography and sculpture, it’s the boundless creativity within the museum walls that brings our hero to life.

Picking up coverage across outlets covering art, film, and culture, including Nowness and AnOther. The film received over 31k likes on the official V&A instagram. The film continues to add to the lineage of receptivity and inspiration that the V&A houses.

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