Creators Wanted invited students to help create products today that sounded like they came from the future. Products, that if they existed, would need the skills and knowledge of the S.T.E.M. subjects to be brought to life.

Creators Wanted engaged students using their passion points: Fashion, food and sport.

We created three viral films, with audience relevant social influencers (Fashion designer Jane Lu, MasterChef contestant and restaurateur Reynold Poernomo and Australian professional and Olympic level rugby union player Charlotte Caslick), which showcased technically advanced products that left viewers debating their authenticity.

Several days later the films were re-released revealing Samsung and Questacon’s involvement and the fact that creators were wanted to make the products a reality – creators that would need knowledge of S.T.E.M.

The films drove viewers to a content rich website for further information on S.T.E.M.

Films: Over 16 million unpaid views and 3.9 million paid off a limited media budget. Total views 21 million views.

Nearly 50 million media impressions with no paid media.