The SuperSong campaign has instantly gauged press and media attention throughout the world when it was announced by SONY CORP Global CEO Mr. Kaz Hirai at the FIFA. The novelty of the project, the participation of big names such as Ricky Martin, FIFA World Cup and SONY and the innovation of giving power to fans to make an official music for the World Cup Album was by itself a powerful content for main press around the World. But, on top of all organic press, the organization of the contest did a lot of PR efforts:

- Initial Press Release (4th of September): introducing the concept/teaser campaign

- Press Release on the contest announcement (December): disclosing mechanics and participating countries

- Continuous Press Efforts during the contest / submission phase

- Press Junket with Ricky Martin, Salaam Remi and winner in Miami (12th Feb 2014) with global media coverage and articles on the main vehicles around the world. For example a one page and a half page article on the main newspaper in Brazil (O Globo)

Press Junket with Ricky Martin in Rio de Janeiro during the music video recording including two of the biggest TV shows in Brazil (Altas Horas – Globo and Melhor do Brasil – TV Record), main newspapers(Folha de São Paulo, O Estado de São Paulo, O Globo), online (Spotify, Hugo Gloss, Billboard, MTV, FIFA website) and much more!

The plan was implemented around the globe, focused on the 33 SuperSong participating countries. The plan has started on the beginning of September, together with the Contest Announcement and teaser campaign and continues up to now.

The campaign run very much aligned to the original plan but some points had to be adapted mainly due to the availability of Ricky Martin and also a lot of requests we received internationally from press and TV shows for interviews and appearances. So, we tried to stick to plan but when possible trying to accommodate for these special requests and needs from the press.

Document results:

+ 1500 articles in over 30 countries;

+ 40 online articles, only Brazil, during music video shot (2 days)

+ 10MM page views on the supersong.com;

+ 5,5MM views on VIDA music video (6 days);

+ 6MM of Social Networks engagement ;

+ 1MM video views on the supersong.com;

+ 30MM Digital impacts - Any online interaction on any SuperSong platform (or partners talking about SuperSong)

SuperSong was also featured on 2 of the biggest TV Shows in Brazil and had an hour-long TV Program. The TV Special is available on Crackle in the USA and on local networks (Sony, AXN) on other countries. In addition, all the website videos were also aired on Sony TV Channel.