Cannes Lions

CREDIT CARD

LEO BURNETT CANADA, Toronto / VISA / 2005

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A man paying to get his car back in a tow yard mutters: “I didn't see the sign.” Unexpectedly, the two tough employees fall all over themselves to help the man who “didn't see the sign.” An announcer says: “If life were like that, you wouldn't need a VISA card.”

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