We created a fully integrated campaign that gave card holders the chance to win everyday prizes just by using their Visa card. The more times they used their card, the more chances they would have to win. This way if you used your Visa card to buy everyday things, you had more chance of winning an everyday prize. The campaign ran everywhere from petrol pump handles, to 30 second TV slots, to online, featuring in 22 media in total.

Media and message are inextricably linked in this case, as the media is the message. The three dimensional impact drawing the consumer in, and the copy and imagery closing the deal in an environment where our target could really relate to the idea we had to convey.

The campaign was seen by over 50 million people. More detailed results were unavailable at time of entry, due to the timeframce of the campaign.