Cannes Lions
McCANN ERICKSON LONDON, London / MASTERCARD / 2010
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It’s hard to imagine a more defining moment in a music fan’s life than opening their front door to a past BRIT Award winner. But for one lucky lady, MasterCard made this dream a reality when she found her idols, the Pet Shop Boys, on her doorstep, poised to play a live gig in her living room.
The 80s duo are used to regularly performing to sold out stadia around the world. Yet on the day of the ‘priceless living room gig’, they were faced with just four friends metres away in a modestly sized living room in Twickenham.
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