Our objective was to build awareness that Visa helps you discover new and interesting things to do, buy and experience, and offers great value to cardholders.

The multimedia Life Takes Visa campaign use unique and interesting videos, blogs and editorials to engage consumer on LifeTakesVisa.com. To pay off the site experience Visa deals and offers are integrated directly into the content. Interactive ads help further the site’s content by showcasing Visa savings directly in the banner and allows consumers to scroll through deals from popular merchants - helping to drive traffic and engage consumers with the brand.

In upscale grocery stores we brought Sonoma County Vintner’s knowledge of wine pairings straight to consumer handhelds. Outside popular restaurants patrons and by-passers could text in to hear ‘Savory Sound Bites’ recordings directly from the chef.

According to research a study, exposure to the mobile programme led to an increase in brand favorability and familiarity and significantly moved usage intent.Mobile marketing programmes worked on two important levels, affecting not only those that participate in the program but also having an impact on those exposed to the programme. A significant percentage of consumers exposed to the programme said they would consider applying for a card.

Through mobile we were able to engage consumers with the brand by letting them access information when it was most relevant and allowing them to actually experience the product benefits. As a result, we were able to significantly increase awareness and application intent amongst our target.