We discovered that our target not only buy luxury brands, they also pay for greatest experiences, concerts, theater shows, sports, etc. So we created a new concept for the marketing that we called, Shoppertainment, the perfect mix between shopping and entertainment.

To bring this concept to life, we created a show with the standards of best spectacles in the world, and we transformed it into a surprising shopping space. A unique function full of music, dance, acting, technology and some of the most exclusive brands. The fist show ever where guests could buy everything on it using their Visa Infinite cards.

In a 900 square meters tent, we built a huge tent with different sets recreating the house spaces (bath, kitchen, living room, garage, Etc) Each set were conditioned with top brands items, all of them available for sale at the end of the show.

We developed an application that allow guests add items to their shopping cart and pay them using their Visa Infinite cards at the end of the show.

For the performance creation, we create a joint venture between the National Theater and the Symphonic Orchestra, they created an act that narrates the joys and dramas of an individual in its own home.

Each act was starred by professional actors, singers and dancers while more tan 80 musicians played classical music and popular hits in a magical form.

We accomplished, 511 assistants, in which were pointed some of the representatives of renowned financial institutions and some of the top cardholders in the country.

We registered, in just one hour, over 400.000 dollars in sales, something unusual to our market due to devaluation of Colombian peso against the dollar price.

Banco Falabella, the main issuer of our competitor cards, Mastercard, started negotiations for issuing Visa cards, becoming Infinite as leader of premium segment in the country.

We also achieved 25 free press publications valued in 75.000 USD

Therefore, an advertising idea became a successful business model, that Visa will replicate throughout the region for the coming months.