The print looks, at first glance, like an ad for a vacation or destination advertising. This is a deliberate mis-direct – which emphasizes that money doesn’t know who it belongs to, and your vacation can easily belong to someone else unless you take precautions.

Sales of Travel Funds Card jumped in two months to a 600% increase from pre-advertising period, and made the decision to roll out this product nationally in 2004 a no-brainer.