Our objective was to communicate that Amex Travelers Cheques are not only for travelling - they’re also the safest way to keep money at home. Aimed precisely at the people who keep cash at home, we created a cartoon series featuring Evaristo the cat, a regular pet who falls prey to his underlying kleptomania. Through the episodes (9 in total plus some extras) Evaristo keeps finding all the cash that his master has ingeniously hidden...until his master starts keeping money at home not in cash, but in Amex Travelers Cheques.