Cannes Lions
MIX BRAND EXPERIENCE, Sao Paulo / MASTERCARD / 2011
Overview
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Outcome
MasterCard® Surpreenda Program has today a growing base of 3 million registered consumers, spread in more than 4.300 Brazilian cities, and more than 60.000 vouchers related to the offers are redeemed every day. Expenses made using MasterCard’s cards are today 12% higher among participants, and the average card use has risen incredible 667%, going from 3 to 20 transactions. A relationship-building platform without limits, which grows in terms of possibilities and partners year after year and provides consumers with an actual reason to prefer and use MasterCard®.
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