Cannes Lions

PLASTIC BAG ENVIRONMENT CAMPAIGN

KEPEL & MATA, Buenos Aires / CENCOSUD / 2009

Film

Overview

Entries

Credits

Overview

Description

A lion discovers that one of its cubs died swallowing a plastic bag.He bursts into a rage and decides to take revenge on the person who threw that bag away. He undertakes a desperate search, crosses the entire savannah, lakes, forests, days and nights. When he arrives to a city, he finds a woman with a bag like the one that killed his son.

Apparently he found the murderer of his son, and he is going to attack.

But to his surprise, many more people are going around with the same plastic bag, men, women, youth and families.

The lion is left disconsolate, not knowing what to do.

Similar Campaigns

12 items

1 Eurobest Award
The Sound of Drowning

BCW, Stockholm

The Sound of Drowning

2019, TRYGG-HANSA

(opens in a new tab)