New bus stop fixtures were created to reflect a shop window, displaying not only the details of the SDPB credit card, but also all of the premiums that were on offer to new applicants. The creative was designed to fit within this window and encourage people to stop and look into the display window. The entire bus stop was converted, impactful retail space was created!

Our goal was achieved via a media first: we created retail space for SPDB, recall of the bus shelters amongst the target was 64% higher then recall of regular bus shelter campaigns. Preference scores were 50% higher, proof that we maximised the budget, with innovative use of bus shelters building SPDBs presence.