The best way to materialise creatively this exclusiveness and customisation in the banking service is by means of sending a stationery set (writing paper, writing board, visiting card), a handmade wooden seal (rocker and rubber base), with everything bearing the first name and surname of the client.The message is clear: in BBVA Patrimonios, all services are tailormade.

According to information supplied by the client, over 75% of its clients have contacted BBVA managers to comment on the impact created by the mailing, as well as the bank’s new business philosophy.