Cannes Lions
AKQA, San Francisco / VISA / 2006
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Life. It's the subject of Visa's latest advertising campaign. At least that’s the one word explanation. What the campaign is really about are the people who stand up to life’s challenges, laugh at its jokes, savour its sweetness and continue down its unpredictable path. It’s about what life takes, and these online ads invite you to explore it.
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