The spot opens with our protagonist — a young man, but old enough to begin to be a “grown-up” - being asked: “Have you thought about the future, about money?” For the next sixty seconds he goes on a harrowing journey through advice and opinions piled on him by a whole host of people. Co-workers. A certain financial TV personality. A successful guy at the gym. The pace gets faster, the information comes quicker, pursuing the man. At the point of exhaustion, he's implored: wake up! And he does. And we see that there's a simpler way to take care of your money.