Cannes Lions

CREDIT CARDS

Y&R INTERACTIVE TEL AVIV / MASTERCARD / 2007

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Last year, new rules were passed forcing banks to impose strict limits on customers' overdrafts.

Israelis, who were used to living on their overdraft, faced a problem.The brief:Raise awareness to the fact that this credit card company offers loans with which consumers can extend their credit limit (framework).The idea:Demonstrate how you can enlarge your credit frames in an attractive and simple manner.

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