Cannes Lions
CCG.XM, Singapore / VISA / 2002
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Background Visa - the world's preferred credit card - needed a facelift. Years of central control yet without decisive ownership had made their site static, boring, irrelevant and a nightmare to update. It was time for a fresh approach and a fresh design. A new, colourful, mosaic-based corporate image had been developed in the US - primarily for print - and this was to be adapted for the web. Asia Pacific was the first region to roll out the new image. Approach the Asia Pacific site was the first to be using the new look and feel and no online guidelines existed. XM was commissioned to develop a new interface, site structure and information architecture - one that would be flexible enough to be ported across to a content management system. We adapted the grid to suit standard screen sizes and developed a series of templates for each section. The design is very modular - yet we had to resist the temptation to overcrowd the page by utilising every square. The design features plenty of white space and 'rest areas'. These large blocks of colour help section key areas of the screen and allow imagery to stand out from the page.
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