Cannes Lions
ALMAPBBDO, Sao Paulo / VISA / 2014
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A man is sitting in a a barber's chairs The barber is shaving him with a cutthroat razor.
When the job is done, the client stands up and looks at himself in the mirror, hands over his Visa - t reads: PAOLO ROSSI. The barber looks at him - we see a flashback to the 1982 FIFA World Cup, in which Italy defeated Brazil with three Paolo Rossi’s goals.
We cut back to the barber shop. The barber is holding the razor. Paolo Rossi is a bit frightened by the look in the barber’s face. Tension. The barber finally breathes and gives back his Visa card. The barber says, gently: "Have a good day."
Paolo Rossi leaves the place. Moments later, another customer comes into the barber shop. It’s Zidane. The barber recognizes him and says, surprised: "Zidane?!"
VO: Everyone is welcome. With Visa.
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