Cannes Lions
STEPHENS FRANCIS WHITSON, London / ADAPTIVE AFFINITY / 2011
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The Mural Man commercial promotes the launch of Credit Confidential, a new online credit checking service. In the UK this is a new market, and people are still unfamiliar with credit reports and why they should check them. The ad explains the principle and describes the two main benefits: ensuring you don't get turned down for credit and protecting yourself from identity theft.
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