Due to the great distance between bank and agency, the concept was developed over the phone and internet. The bank's sales coach then pitched it to the board of directors, who approved after quite some hesitation.Shortly after, citizens of Pocking received a postcard promoting the upcoming Toad Migration, inviting them to the "10,000-Toads-Lead".Our street team dressed up in toad costumes and started the actual "Toad Migration". They marched to the bank‘s competitors and invited their clients to join the migration and change to Rottaler Raiffeisenbank. They also positioned themselves next to big intersections to hand out further postcards.

Right after receiving the postcard, the bank's sales coach received dozens of phone-calls from interested clients and soon-to-be ones. The street promotion triggered even more interest for the promoted service. The bank increased its appointments for the new consulting service within its existing clients and was able to gain several new customers. As a side-effect, several people took pictures and videos of our "Toad Migration" to put them up on YouTube and Facebook, to discuss them with their friends. Also, the local media covered the campaign.