We moved away from the less engaging ‘Talking Heads’ format and developed a new approach, a combination of stop frame animation and ‘live’ action.

We needed to translate the Real World branding of NatWest TVC & Print formats into a Social context. We achieved this by using real world objects as well as paper cut-outs to represent the bank’s products and services.

The first set of Vines we developed directly responded to customer FAQs, they worked so well that we developed a new set of Vines to elevate everyday customer conversations taking place on Twitter.

•NatWest were the first brand to use Vines for day-to-day customer service

•Frequently asked customer questions were resolved in 1 Tweet and 6 seconds

•NatWest spends millions each year servicing its customers; the cost of developing the Vines were marginal in comparison and provided an efficient way in which to service customers on Twitter

•Customers love them, for every Tweet containing a Vine, one-in-three gets retweeted