Cannes Lions
SAATCHI & SAATCHI GUANGZHOU, Guangzhou / PROCTER & GAMBLE / 2006
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Crest, being the leading oral care brand in China, has been striving to keep Chinese people smiling healthily and beautifully with its full range of oral care products. With healthy beautiful smiles, the world will be very different. The story aims to demonstrate the power of smiles and how people can benefit from it in their daily lives --- even unfortunate incidents can turn into good ones!
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