Gisele Bündchen is turned into salt art to promote the new Pantene.

Sea salt is hair's greatest enemy in summer. Our Product's Promise: Only Pantene is formulated to remove the salt that builds up on hair after the beach. We created a viral video as part of Pantene’s summer campaign. In it, we used the brand’s star model, Gisele Bündchen, in an innovative manner.

In partnership with artist Bashir Sultani - a specialist in an art technique that uses salt as the basic material - we created a large portrait of the model completely in salt, the same substance the product promises to remove.