By placing yellow bowling pins at the end of a bowling lane, this idea immediately grabbed the consumer who only expects to see white pins when they bowl. Looking like a full set of yellow upper and lower teeth, the pins were swept away and replaced by beautifully white pins/teeth. No one looking at this effort could help but think of their own teeth and how Crest Whitestrips could easily improve their smile.

This execution takes only minutes to set up and is quite inexpensive, since it requires only ten yellow bowling pins, and a sign placed atop an existing bowling lane’s pin sweep. It can be repeated hundreds of times a day and with coupons distributed, people leave ready to buy.