Cannes Lions
OGILVY & MATHER JAPAN, Tokyo / ALFINE CO. / 2009
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Copy: The body you want to showObjective: To remind audience that your body will become so beautiful with Esthe Wam that you want to show it to others.Concept: The body you want to showTarget Audience: Housewives in their 40s and 50s who feel that they are not treated as women by their husbands and/or other males
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