Nowadays more people choose to text rather talk on the phone. So we created a radio campaign featuring two young people in love (John and Mary). This young couple text each other all day long letting each other know how much they love each other, the problem is that the art of talking is getting lost. Both spots feature Mary and John saying exactly what they are texting (including parenthesis and colons). In the end you feel the message is lost between all the acronyms. The spot ends with "some things should be said with all its letters. Let's start talking again".